Well, no stream is going to be the same visual experience as playing it. And if eso can do a better than average job of it, well, that's well done for them. In any case, we can ask: 1. Why do no prominent streamers stream it? Quality? Consumer interest? Developer relationships? 2. Why does does eq2 not pursue the same strategy? Why don't they actively engage streamers to promote their game? TLDR: What would have to be true for eq2 to be able to profitably employ the same strategy? EDIT: In economics, what ESO is doing is called a "signalling strategy". They are saying, don' take our word for it, listen to other players, and evaluate both the good and bad. That takes confidence and a willingness to be transparent, which creates credibility and trust. People and organizations are always signaling information, both good and bad. Eq2 would never employ this strategy, not because the game is visually unattractive, but because they can't offer the same transparency and generate sales.