Lets be fair, early access buy in for these kind of games is not uncommon now. At least they have an actual game to show for it this time. Fortnites PVE mode is effectively buy into early access. Planetside was reasonably popular in the FPS world, and I think a lot of people did play it over the years. Having it fit into this style of game mode (Not just BR, but TDM, CTF etc.) could potentially work well. They are also making the smart move to sell it via steam. It doesn't take that much for a game to blow up in popularity, see Realm Royale. But it also doesn't take much for a few changes to scrapheap a game (also see Realm Royale). This type of game really isn't going to appeal to most of DBG's customers though outside of the PS world. Hopefully, they have the sense to actually market the game.